Dr. Laman Mohamed’s Groundbreaking Achievement in Immersive Technologies and Marketing

Bullclub Celebrates Dr. Laman Mohamed’s Remarkable Achievement

We are thrilled to announce a momentous milestone within the Bullclub family as our esteemed co-founder, Dr. Laman Mohamed, has recently achieved her PhD in Arts and Media from Ain Shams University, earning the highest honors and a commendation for exchange with other prestigious institutions. Dr. Mohamed’s remarkable accomplishment is not only a testament to her dedication and scholarly prowess but also a source of immense pride for all of us at Bullclub.

A Groundbreaking Thesis in the Metaverse

Dr. Laman Mohamed’s thesis, titled “Utilizing Virtual Reality and Augmented Reality Technology in Marketing in Egypt: An Applied Study,” represents a groundbreaking contribution to academia and the burgeoning field of immersive technologies. Her pioneering research marks the first PhD in Egypt to delve into the application of augmented reality, virtual reality, and the metaverse in tourism marketing, focusing on both Egyptian and German landmarks.

During the final discussion of her thesis examination, Dr. Mohamed captivated the esteemed committee with a hologram presentation and showcased metaverse glasses, providing a glimpse into the future of marketing and tourism promotion. The committee, comprising renowned professors, expressed their admiration for Dr. Mohamed’s meticulous review of international research findings up to early 2024. Her adept utilization of academic resources underscored the importance of bridging the gap between theoretical insights and practical applications.

A Visionary Leader and Innovator

We extend our heartfelt congratulations to Dr. Laman Mohamed on this exceptional achievement. Her dedication, innovation, and commitment to pushing the boundaries of knowledge exemplify the core values of Bullclub. As a co-founder, Dr. Mohamed has continuously inspired us with her vision and leadership, and we eagerly anticipate the impact of her groundbreaking research on the fields of marketing and immersive technologies.

Dr. Inas Abdel Hamid, the thesis supervisor, emphasized the relevance and novelty of Dr. Mohamed’s thesis topic, particularly in its ability to link rigorous research with real-world applications. Dr. Mohamed’s work not only advances academic discourse but also holds the potential to revolutionize how destinations are marketed and experienced, paving the way for a more immersive and interactive future.

Celebrating an Extraordinary Accomplishment

Once again, congratulations to Dr. Laman Mohamed on this extraordinary accomplishment. Your success is a testament to your intellect, passion, and unwavering dedication, and we are privileged to celebrate this milestone alongside you. The Bullclub family looks forward to witnessing the profound impact of your research and the continued growth of immersive technologies in the marketing and tourism industries.

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